Start with visitors, not features
Describe the three types of customer you most want to reach. How will they find you? What do they need to know? What should they do next? Planning around these questions is more useful than starting with a long feature list.
Give each page a job
- Home: explain the offer and help the right visitors continue.
- Services: describe the work, deliverables and first step.
- Products: explain uses, conditions and verified information.
- About: provide a factual background and working approach.
- Contact: say what information is useful and how to get in touch.
Organise source material and permissions
Label your material with a name, version and publication permission. Other websites can inform a design direction, but another business’s customers, facilities, certificates and product photographs do not become your own. Clear delivery descriptions can be more useful than an unsupported case-study section.
Treat each language as a reading experience
The same business information does not need identical sentence structures in Chinese and English. Ask for language switching that keeps visitors on the equivalent page, mobile layouts without sideways scrolling, and contact options suitable for international visitors.
Agree the checks and the handover
Check page completeness, navigation, buttons, mobile readability, contact details, old URL handling and account ownership. Test the enquiry route through to the receiving inbox.
A short brief can be enough
Start with six headings: business background, customers, priority pages, existing material, launch window and budget range. Page details and functionality can be refined during the discussion.